Marketing Wk 6 Discussion


Define and discuss the product life cycle and how this might affect our new product development planning. After reviewing this weeks resources and your research, in your own words how would you explain a products life cycle? As you reflect on the cycle, select a product you personally use and explain how the life cycle affects the development of a new (revised) version of the product for a different market segment and why?Each week there is a discussion question and you will write a minimum of 3 responses:  An initial post and 2 peer replies.  You are required to respond to the initial post for at least two peers.  The criteria for responses is as follows:Initial post is at least 250-300 words, due by Thursday at 11:59 p.m. EST. Peer replies are at least 150-200 words per reply.  You are required to reply to at least two peers per forum. All peer replies are due by Sunday at 11:59 p.m. EST. 

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